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Tangerine repositions for growth

Market success, even one based on disruptive innovation, is often fleeting. Many new businesses burn bright but quickly fade away due to competitive moves, changing consumer tastes, or ill-fated...

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5 steps to rebrand your business

The successful rebranding and strategic pivot of Tangerine, formerly ING Direct, was the product of strategic insight, thorough analytics and diligent planning. Just as critical was the firm’s ability...

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